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KS Kennesaw State University

What Are the 4 A’s of Marketing - Jagdish Sheth

708 students enrolled
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATIONSelf-paced

What you'll learn

  • Marketing Effectiveness
  • Marketing Planning
  • Product Marketing
  • Strategic Marketing
  • Value Propositions
  • Marketing
  • Brand Awareness
  • Marketing Psychology
  • Product Planning
  • Marketing Strategies
  • Product Knowledge
  • Market Dynamics

Details

  • ProviderKennesaw State University
  • TypeCourse
  • CategoryMarketing & Sales
  • LanguageEnglish

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Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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