All Courses
“” see all results for →
TR · Türkçe EN · English
COU Coursera

Customer Analytics & Intelligence

362 students enrolled
This specialization combines customer relationship management with advanced analytics to help marketing professionals make data-informed decisions. Through hands-on projects using industry-standard tools like HubSpot, Google Analytics, and AI platforms, you'll master customer segmentation, sentiment analysis, and retention strategies. Develop skills to track brand mentions, analyze purchase velocity, and create targeted campaigns that measurably improve customer relationships and business outcomes.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Data Analysis
  • Trend Analysis
  • Customer Insights
  • Customer Service
  • Document Management
  • Digital Marketing
  • Customer Engagement
  • Customer Communications Management
  • Digital Analysis
  • Customer experience improvement
  • Customer Data Management
  • Customer Support

Course Content

9 topics
  1. Kurs 1 Analyze and Respond to Customer Sentiment
  2. Kurs 2 Segment Customers, Boost Profitability
  3. Kurs 3 Manage Customer Journeys in HubSpot
  4. Kurs 4 Target Demographics: Boost Purchase Velocity
  5. Kurs 5 Analyze and Act on Audience Insights
  6. Kurs 6 Analyze Website Visitors with Google Analytics Segments
  7. Kurs 7 Segment and Retain Customers
  8. Kurs 8 GenAI for Customer Analytics and Insights with JUNE
  9. Kurs 9 Track & Grow Brand Mentions

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelIntermediate
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

Courses you might like

Foundations of Digital Marketing and E-commerce
Google

Foundations of Digital Marketing and E-commerce

TR Subtitles 1.829.963 kayıt
View →
Google Ads for Beginners
Coursera

Google Ads for Beginners

498.156 kayıt
View →
Digital Marketing
University of Illinois Urbana-Champaign

Digital Marketing

★4.7(23.1B) TR Subtitles 422.838 kayıt
View →
Digital Marketing
University of Illinois Urbana-Champaign

Digital Marketing

TR Subtitles 422.838 kayıt
View →
Marketing Analytics
University of Virginia

Marketing Analytics

TR Subtitles 357.487 kayıt
View →
From Likes to Leads: Interact with Customers Online
Google

From Likes to Leads: Interact with Customers Online

TR Subtitles 334.557 kayıt
View →
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania

Viral Marketing and How to Craft Contagious Content

TR Subtitles 322.759 kayıt
View →
Search Engine Optimization (SEO)
University of California, Davis

Search Engine Optimization (SEO)

★4.6(13.1B) TR Subtitles 274.292 kayıt
View →
Search Engine Optimization (SEO)
University of California, Davis

Search Engine Optimization (SEO)

★4.6(13.1B) TR Subtitles 274.292 kayıt
View →
Search Engine Optimization (SEO) with Squarespace
Coursera

Search Engine Optimization (SEO) with Squarespace

137.816 kayıt
View →
Social Media Marketing
Northwestern University

Social Media Marketing

TR Subtitles 126.529 kayıt
View →
Marketing Verde
Universidad de los Andes

Marketing Verde

89.420 kayıt
View →
$49
CampusOnline Assistant
courses saved

Course Comparison
Institution
Rating
Turkish Subtitles
Level
Duration
Price
Certificate