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商务基础 (中文版)

4.470 students enrolled
学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Marketing Strategies
  • Brand Strategy
  • Consumer Behaviour
  • Customer Insights
  • Go To Market Strategy
  • Brand Management
  • Marketing Management
  • E-Commerce
  • Brand Marketing
  • Strategic Marketing
  • Marketing Psychology
  • Strategic Communication

Course Content

5 topics
  1. Kurs 1 市场营销概论 (中文版）
  2. Kurs 2 财务会计概论（中文版）
  3. Kurs 3 运营管理概论（中文版）
  4. Kurs 4 企业金融概论（中文版）
  5. Kurs 5 沃顿商务基础毕业项目 (中文版)

Details

  • ProviderUniversity of Pennsylvania
  • TypeCourse
  • CategoryBusiness & Management
  • LevelBeginner
  • Duration1 ay
  • LanguageChinese

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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