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Selecting the Right Customer & Channel

872 students enrolled
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections. By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATIONSelf-paced

What you'll learn

  • Customer Retention
  • Customer Acquisition Management
  • Customer Analysis
  • Marketing Channel
  • Customer Engagement
  • Customer Relationship Building
  • Customer Relationship Management
  • Brand Loyalty
  • Business-To-Consumer
  • Cross-Channel Marketing
  • Marketing Effectiveness
  • Customer Data Management

Details

  • ProviderUniversity of Maryland, College Park
  • TypeCourse
  • CategoryMarketing & Sales
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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