COU Coursera

Next-Gen Brand Management

3.400 students enrolled
Transform your marketing career with modern brand management skills that combine traditional strategy with cutting-edge AI technology. This comprehensive program prepares you to build, manage, and scale brands in today's digital landscape using the latest tools and techniques. You'll master brand strategy fundamentals, social media marketing, AI-powered content creation, and data-driven decision making. Learn to use industry-standard platforms like Wix, Canva, Google Analytics, and GenAI tools including ChatGPT to create compelling campaigns that drive engagement and business growth. Perfect for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their digital marketing skills with AI integration. Build a portfolio of real-world projects including brand kits, social media campaigns, and AI-optimized content strategies that demonstrate your expertise to employers across industries.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Brand Management
  • Brand Strategy
  • Storytelling
  • Marketing Analytics
  • Innovation
  • Stakeholder Engagement
  • Sustainable Business
  • Branding
  • Governance
  • Communication
  • Data-Driven Decision-Making
  • Growth Strategies

Course Content

11 topics
  1. Kurs 1 Brand Management: Strategies for a Strong Brand
  2. Kurs 2 Create a Business Marketing Brand Kit Using Canva
  3. Kurs 3 Brand Voice for Social Content
  4. Kurs 4 Digital Marketing Trends
  5. Kurs 5 Brand Awareness Using Digital Brand Activation
  6. Kurs 6 Brand Marketing and SEO Tools using Wix
  7. Kurs 7 Build a social media presence for your business using Canva
  8. Kurs 8 Social Listening
  9. Kurs 9 GenAI for Digital Marketing Specialists
  10. Kurs 10 GenAI for Social Media and Influencer Marketing
  11. Kurs 11 GenAI for Digital Marketing and Ecommerce Analysts

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelIntermediate
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram
$49
CampusOnline Assistant
courses saved

Course Comparison

Institution
Rating
Turkish Subtitles
Level
Duration
Price
Certificate