Compliance, Data Privacy & Omni-Channel

Master the critical foundations that keep email programs legal, secure, and effective. In this course, you will learn deliverability best practices—including list hygiene, SPF/DKIM/DMARC authentication, and bounce management—to protect your sender reputation and ensure inbox placement. You will review compliance requirements under CAN-SPAM, GDPR, and CCPA frameworks, and practice auditing campaigns and opt-in workflows for regulatory adherence. You will also learn to integrate email into broader omni-channel strategies by building multi-channel campaign plans that coordinate email with social, SMS, and other touchpoints in HubSpot. By the end of this course, you will be able to: implement list hygiene and technical authentication to improve deliverability; audit campaigns and workflows for CAN-SPAM, GDPR, and CCPA compliance; configure data privacy settings in Klaviyo and HubSpot; and design integrated omni-channel marketing plans. This course includes a project focused on building a compliance audit and multi-channel strategy document.