UX Research and Information Architecture 

Unlock job-ready UX/UI design skills and experience in UX research and information architecture (IA). This course helps aspiring design professionals and web developers gain the in-demand UX research and IA skills to design user-centered digital products. During the course, you’ll build a solid foundation in UX research and learn how it fits into the digital product lifecycle. You’ll explore UX research methods and apply them to conducting user interviews and surveys using Google Docs and Google Forms. You’ll learn to transform user data into actionable insights using affinity mapping. Plus, you’ll analyze data to create user personas and use a prioritization matrix to turn user needs into features. Additionally, you’ll explore IA—a pillar of building efficient navigation and content organization—using card sorting and tree testing. Then, you’ll apply all your new skills in a final project, a great real-world-inspired scenario that showcases your experience of implementing UX research and IA that you can highlight in interviews. If you’re keen to add practical experience in UX research and IA to your portfolio that employers look for, enroll today!