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COU Coursera

Technology & Software Sales Fundamentals

2.401 students enrolled
This Specialization prepares learners to excel in technology and software sales by building a comprehensive skill set from foundational selling techniques to advanced AI-powered client engagement strategies. Through six courses, you will develop expertise in the complete sales cycle—from lead generation and cold calling to strategic account management and territory optimization—with a specialized focus on selling technology products by articulating ROI and co-creating solutions with clients. You will also learn to leverage modern CRM tools, predictive analytics, and generative AI to personalize client interactions, automate workflows, and drive sustainable business growth in competitive tech markets.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Overcoming Objections
  • Selling Techniques
  • Closing (Sales)
  • Outbound Calls
  • Lead Generation
  • Sales Process
  • Sales
  • Rapport Building
  • Sales Strategy
  • Customer Insights
  • General Sales Practices
  • Active Listening

Course Content

6 topics
  1. Kurs 1 How to Sell: An Overview of Fundamental Selling Techniques
  2. Kurs 2 Introduction to Tech Sales
  3. Kurs 3 Software Sales
  4. Kurs 4 B2B and Territory Sales Strategies and Techniques
  5. Kurs 5 How to Develop an Account Strategy
  6. Kurs 6 GenAI for Account Managers: Personalizing Client Engagement

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryBusiness & Management
  • LevelIntermediate
  • Duration1 ay
  • LanguageEnglish

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Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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