Strategic Content Design: UX Research & Tools

Content design has become a critical skill for creating products that truly resonate with users and drive measurable outcomes. This course introduces you to strategic, research-driven content design—equipping you with the methods and frameworks that elevate content from copywriting to a core UX discipline. Through practical lessons, you’ll learn how to audit existing content, design effective qualitative and quantitative studies, and transform findings into actionable insights. The course focuses on helping you link content strategy directly to product performance, ensuring your decisions have real business impact. What sets this course apart is its end-to-end approach: it combines research techniques with stakeholder communication and advocacy. You’ll gain not just theory but also ready-to-use templates, scripts, and metrics-driven methods that help you embed content design into your organization’s workflow. This course is designed for UX writers, content designers, strategists, and product leaders who want to build confidence in advocating for content. While familiarity with UX processes is helpful, no prior research experience is required, making the material accessible for both newcomers and experienced practitioners. This course is based on material written by an expert author, bringing the depth of a book into a more engaging, interactive format. The core content is delivered through clear, structured text you can read at your own pace, supported by short videos and quizzes to highlight key ideas and test your understanding. By combining the strengths of book learning with interactive assessments, you get the best of both worlds: the depth and clarity of an author’s expertise, plus the flexibility to revisit, practice, and reinforce concepts whenever you need. Copyright © 2023 Erica Jorgensen. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without prior written permission from the author or the publisher.