COU Coursera

Analyze Competitors: Product Gaps and Strategic Risks

22 students enrolled
In today's competitive landscape, understanding your product's position and anticipating competitor moves is critical. This course, Analyze Competitors: Product Gaps and Strategic Risks, provides a practical, hands-on introduction to the core techniques that every product manager and strategist needs. You will learn to move from gut feelings to data-driven decisions by mastering a structured approach to analyzing product offerings and evaluating strategic threats. Through real-world case studies like the "Streaming Wars" and Blockbuster's historic failure, you will learn to visually map competitive advantages using gap analysis and systematically prepare for future challenges with risk assessment frameworks. This course is for anyone who needs to make compelling, evidence-based recommendations about where to invest, how to differentiate, and how to defend their market position. You will build a Product & Risk Analysis Report, proving you can provide the actionable intelligence that product and strategy teams depend on to win.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATIONSelf-paced

What you'll learn

  • Competitive Analysis
  • Data-Driven Decision-Making
  • Risk Analysis
  • Risk Mitigation
  • Risk Management Framework
  • Competitive Intelligence
  • Risk Management
  • Gap Analysis
  • Strategic Thinking
  • Research Reports
  • Market Analysis
  • Analysis

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryBusiness & Management
  • LanguageEnglish

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Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram
$49
CampusOnline Assistant
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