COU Coursera

Product Analytics Unlocked: Metrics to Meaningful Insight

529 students enrolled
Develop the complete product analytics skillset needed to bridge technical execution with strategic business impact. Through this four-course program, you'll learn to build robust SQL-based data pipelines, apply advanced statistical techniques like clustering algorithms and A/B testing, and create compelling analytical narratives that influence product roadmaps. You'll gain hands-on experience with user segmentation, retention optimization through survival modeling, funnel analysis, and strategic prioritization frameworks like RICE scoring. Beyond technical proficiency, you'll develop critical communication skills to translate complex data findings into actionable business recommendations using structured storytelling approaches. Each course builds progressively from foundational data infrastructure through advanced behavioral analysis to strategic decision-making, preparing you for senior roles in product analytics, growth analytics, and data-driven product management. By completion, you'll possess the integrated capabilities that top product teams depend on: technical depth with SQL, Python, and statistical modeling combined with strategic thinking and presentation skills that directly impact business outcomes and product direction.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • SQL
  • Data Transformation
  • Pandas (Python Package)
  • Data Pipelines
  • Performance Tuning
  • Data Validation
  • Star Schema
  • JSON
  • Data Quality
  • Data Manipulation
  • Database Design
  • Query Languages

Course Content

4 topics
  1. Kurs 1 Data Pipelines and SQL for Product Analytics
  2. Kurs 2 User Segmentation, Experimentation, and Retention Analytics
  3. Kurs 3 Dashboarding and Funnel Analytics for Product Insights
  4. Kurs 4 Product Analytics for Prioritization & Data-Driven Decisions

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryData Science & AI
  • LevelIntermediate
  • Duration1 ay
  • LanguageEnglish

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Ramazan Bölükbaşı
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Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram
$49
CampusOnline Assistant
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