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Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

34.730 students enrolled TR Subtitles
This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business objectives to audience and placement decisions, analyze campaign data, and build evidence-based recommendations for budgets, creative, brand safety, measurement, and optimization.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Digital Advertising
  • Advertising Campaigns
  • Augmented Reality
  • Advertising
  • Pay Per Click Advertising
  • Customer Data Management
  • Performance marketing
  • Business Metrics
  • Campaign Management
  • Contextual Advertising
  • Digital Marketing
  • Paid media

Course Content

4 topics
  1. Kurs 1 Introduction to Digital Advertising
  2. Kurs 2 Search and Display Advertising
  3. Kurs 3 Social Media Advertising
  4. Kurs 4 Programmatic Advertising

Details

  • ProviderUniversity of Colorado Boulder
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelBeginner
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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