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KS Kennesaw State University

The Good, Bad, and Ugly of Marketing - Jagdish Sheth

235 students enrolled
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATIONSelf-paced

What you'll learn

  • Marketing Effectiveness
  • Marketing
  • Strategic Marketing
  • Stakeholder Management
  • Stakeholder Communications
  • Marketing Strategies
  • Stakeholder Engagement
  • Stakeholder Analysis
  • Internal Communications
  • Data-Driven Marketing
  • Value Propositions
  • Consumer Behaviour

Details

  • ProviderKennesaw State University
  • TypeCourse
  • CategoryMarketing & Sales
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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