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E Emory University

AI for Marketing

6.101 students enrolled
This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • AI Personalization
  • Customer experience improvement
  • Journey Mapping
  • Customer Insights
  • Consumer Behaviour
  • Data Collection
  • Contextual Advertising
  • Responsible AI
  • Customer Engagement
  • Data Ethics
  • Data-Driven Decision-Making
  • Data-Driven Marketing

Course Content

5 topics
  1. Kurs 1 What Can AI Do for Marketing?
  2. Kurs 2 Generative AI in Marketing
  3. Kurs 3 AI's Existing Impact
  4. Kurs 4 Driving Customer Equity with AI
  5. Kurs 5 Capstone: Making the Case for AI

Details

  • ProviderEmory University
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelBeginner
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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