COU Coursera

Market Research Statistical Analysis & Data Visualization

518 students enrolled
This comprehensive program equips market research professionals with essential skills to transform raw data into compelling business insights. You'll master the complete workflow from data collection to executive presentation, learning to create automated reports, design interactive dashboards, and craft data-driven narratives that influence strategic decisions. Starting with foundational visualization principles, you'll progress through hands-on courses covering report automation, dashboard design, statistical testing, and advanced analytics using industry-standard tools including Excel, Power BI, and R. Each course builds practical skills through real-world scenarios like A/B testing, customer satisfaction analysis, and survey data visualization. You'll learn to validate data accuracy, ensure reporting reliability, and communicate complex findings through clear visualizations and persuasive presentations. The program emphasizes both technical proficiency and business communication, teaching you to translate statistical results into actionable recommendations that resonate with stakeholders at all levels. By completing this program, you'll gain the confidence to move beyond basic reporting to become a trusted analytics partner who delivers reliable, impactful insights that drive business growth.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Data Presentation
  • Data Storytelling
  • Statistical Visualization
  • Strategic Decision-Making
  • Data Visualization
  • Scatter Plots
  • Report Writing
  • Presentations
  • Branding
  • Business Communication
  • Business Metrics
  • Microsoft PowerPoint

Course Content

11 topics
  1. Kurs 1 Charts: Visualize Data Like a Pro
  2. Kurs 2 Insightful Reports and Presentations
  3. Kurs 3 Statistical Tests for Market Research
  4. Kurs 4 Visualize and Analyze Survey Data with Power BI
  5. Kurs 5 Design Impactful Dashboards: Visualize and Evaluate Data
  6. Kurs 6 Craft Compelling Slides: Tell Your Story
  7. Kurs 7 Craft Compelling Narratives: Impactful Storytelling
  8. Kurs 8 R: Code, Import, Transform Data
  9. Kurs 9 Transform, Analyze, and Report Data with R
  10. Kurs 10 Predict and Validate Regression Models in R
  11. Kurs 11 Automate, Validate, and Deliver Insightful Reports

Details

  • ProviderCoursera
  • TypeCourse
  • CategoryData Science & AI
  • LevelBeginner
  • Duration1 ay
  • LanguageEnglish

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Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram
$49
CampusOnline Assistant
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