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Customer Value, Acquisition, and Retention

3.328 students enrolled
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATIONSelf-paced

What you'll learn

  • Customer Retention
  • Loyalty Programs
  • Brand Loyalty
  • Customer Relationship Management
  • Customer Insights
  • Customer Relationship Building
  • Customer Data Management
  • Marketing Analytics
  • Customer Acquisition Management
  • Marketing Effectiveness
  • Data-Driven Marketing
  • Customer Analysis

Details

  • ProviderUniversity of Maryland, College Park
  • TypeCourse
  • CategoryMarketing & Sales
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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