Channel & Performance Analysis

Develop the analytical skills needed to evaluate marketing performance across paid media, SEO, and CRM channels. In this course, you’ll learn how to analyze campaign efficiency, identify performance bottlenecks, and connect marketing activity to customer engagement and conversion outcomes. You’ll explore paid media analytics using metrics such as ROAS, CPA, and conversion trends while learning how to identify high-performing audience segments and inefficient spend. You’ll also work with SEO analytics data from platforms like Google Search Console to evaluate search visibility, traffic trends, and content opportunities. In addition, you’ll use CRM analytics techniques to track lead progression, analyze lifecycle stages, and identify opportunities for segmentation and marketing automation. By the end of the course, you’ll be able to interpret cross-channel performance data and recommend data-driven improvements to campaign strategy and audience engagement.