Content & Social Media Marketing

Build job-ready skills in digital marketing, social media strategy, content marketing, and CMS tools. Learn how to grow brand visibility, engage audiences, and manage social media campaigns with confidence. This Specialization helps learners develop practical digital marketing skills for today’s content-driven and social media-focused business environment. You’ll learn how to create audience-focused content strategies, use CMS and digital marketing tools, evaluate major social media channels, and apply platform-specific marketing techniques across Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Through practical lessons and real-world examples, you’ll explore content planning, buyer personas, customer journey mapping, digital customer behavior, marketing automation, SEO analytics, campaign workflows, and productivity tools. You’ll also learn how businesses use social networks to build communities, strengthen brand presence, and improve audience engagement. By the end of the Specialization, you’ll be able to plan content campaigns, select the right social media channels, organize marketing workflows, use digital tools effectively, and evaluate campaign performance using data-driven insights. This program is ideal for aspiring marketers, small business owners, content creators, and professionals looking to build practical social media and digital marketing skills.