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KS Kennesaw State University

Growing the Core Business in a Competitive Marketplace

54 students enrolled
This Specialization equips professionals with powerful strategies to grow businesses in competitive and evolving markets. Led by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, learners will explore frameworks for core growth, industry analysis, product revitalization, and service excellence. Through case studies and proven models like the Rule of Three and Porter’s Five Forces, learners gain the tools to make informed decisions about structure, differentiation, and long-term strategic positioning.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Growth Strategies
  • Business Strategy
  • Corporate Strategy
  • New Product Development
  • Portfolio Management
  • Case Studies
  • Cash Flows
  • Financial Analysis
  • Market Opportunities
  • Product Lining
  • Strategic Marketing
  • Portfolio Risk

Course Content

4 topics
  1. Kurs 1 Growing Your Core Business with Jagdish Sheth
  2. Kurs 2 How Competition Impacts Markets - Jagdish Sheth
  3. Kurs 3 How to Revitalize Mature Products - Jagdish Sheth
  4. Kurs 4 How to Achieve Service Excellence - Jagdish Sheth

Details

  • ProviderKennesaw State University
  • TypeCourse
  • CategoryBusiness & Management
  • LevelBeginner
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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