Generative AI for Business Leaders & Executives

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Generative AI is rapidly reshaping how organizations grow, compete, and operate. This course equips business leaders and executives with a practical understanding of AI’s strategic value, helping them identify opportunities for revenue growth, operational efficiency, innovation, and competitive advantage. Through real-world case studies and hands-on exercises, learners will develop the confidence to evaluate AI initiatives and make informed business decisions. The journey begins with foundational AI concepts, including the business impact of Generative AI, key differences between AI and traditional software, and frameworks for identifying high-value opportunities. Learners then explore how AI drives revenue growth through sales transformation, marketing acceleration, customer experience enhancement, and AI-powered commerce, supported by examples from organizations such as Klarna, Morgan Stanley, Coca-Cola, and Shopify. The course continues with operational excellence, cost reduction, governance, and organizational change management. Learners examine AI applications across HR, supply chains, legal operations, and compliance while developing practical adoption strategies. Additional modules focus on building AI teams, selecting use cases, managing risk, creating AI champions, and fostering a culture that supports sustainable transformation. Designed for business leaders, executives, managers, consultants, entrepreneurs, and decision-makers, this beginner-level course requires no prior technical AI expertise. It is ideal for professionals seeking to understand AI from a strategic and business-focused perspective rather than a technical implementation standpoint. By the end of the course, you will be able to evaluate AI opportunities, prioritize high-impact use cases, develop AI adoption roadmaps, implement governance frameworks, measure business value and ROI, and create a long-term strategy for leveraging Generative AI as a driver of growth, efficiency, and competitive advantage.