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E Emory University

Foundations of Marketing Analytics

25.079 students enrolled TR Subtitles
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION2 ay

What you'll learn

  • Pivot Tables And Charts
  • Descriptive Statistics
  • Regression Analysis
  • Data Manipulation
  • Logistic Regression
  • Data-Driven Marketing
  • Excel Formulas
  • Data-Driven Decision-Making
  • Statistical Analysis
  • Marketing Effectiveness
  • Marketing
  • Spreadsheet Software

Course Content

6 topics
  1. Kurs 1 Meaningful Marketing Insights
  2. Kurs 2 Managing Uncertainty in Marketing Analytics
  3. Kurs 3 Forecasting Models for Marketing Decisions
  4. Kurs 4 Survey analysis to Gain Marketing Insights
  5. Kurs 5 Introduction to Social Media Analytics
  6. Kurs 6 Marketing Analytics Capstone Project

Details

  • ProviderEmory University
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelIntermediate
  • Duration2 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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