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SB State Bank of India

Customer Lifetime Value for Financial Services

Customer lifetime value is the entire value of a customer to a business over the course of their relationship. Instead of measuring the customer’s past value, CLV focuses on their future potential that has a significant impact on business decision-making for financial services institutions.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION10 hafta

What you'll learn

  • CLV – Introductory Concept.
  • The impact of Customer Relationship & CX on CLV
  • Factors impacting CLV.
  • Customer Relationship and CLV.
  • CLV analytics for data-driven decision-making.
  • Improving CLV for Customer Retention and Acquisition.
  • Significance of CLV in Financial Services.
  • Customer Segments and CLV.
  • CLV and Customer Churn Management.

Details

  • ProviderState Bank of India
  • TypeCourse
  • CategoryBusiness & Management
  • LevelIntermediate
  • Duration10 hafta
  • LanguageEnglish

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Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
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