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KS Kennesaw State University

Creating a Differential Competitive Advantage -Jagdish Sheth

386 students enrolled
This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
CERTIFICATEKatılım Sertifikası
FORMAT100% Online
DURATION1 ay

What you'll learn

  • Brand Strategy
  • Branding
  • Brand Loyalty
  • Cost Reduction
  • Promotional Strategies
  • Brand Marketing
  • Competitive Analysis
  • Product Lining
  • Brand Management
  • Value Propositions
  • Marketing Strategy and Techniques
  • Product Strategy

Course Content

4 topics
  1. Kurs 1 Branding for Differential Advantage with Jagdish Sheth
  2. Kurs 2 Segmenting the Market with Jagdish Sheth
  3. Kurs 3 Creating Global Brands with Jagdish Sheth
  4. Kurs 4 How Technology Will Shape Marketing with Jagdish Sheth

Details

  • ProviderKennesaw State University
  • TypeCourse
  • CategoryMarketing & Sales
  • LevelBeginner
  • Duration1 ay
  • LanguageEnglish

Öğrenenlerimiz ne diyor?

Türkiye'nin yüz akı üniversitelerince hazırlanan; akademik doyuruculuğa sahip eğitim içeriklerinin, etkileşimli videolarla bir araya getirildiği bir üniversiteden eğitim almak istiyorsanız doğru yerdesiniz.
Ramazan Bölükbaşı
Çok yoğun programı olan öğrenciler için büyük bir fırsat. Bir şeylerin gelişmesi değişmesi için çabalamalıyız.
Melis Gülsar
Hızlı desteği ve üst düzey hizmeti ile Campus Online ve Sosyal Medya Sertifika Programı hizmeti sağlayan Adnan Menderes Üniversitesine sonsuz teşekkürlerimi sunuyorum.
Nazif Bayram

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