Introduction to Product Design

By the end of this course, you will be able to take a product from a real user need to a tested, working prototype using a structured, user-centred design process. You will learn to conduct user research with both qualitative and quantitative methods, build personas and journey maps, and turn your findings into clear design requirements. A rich toolkit of ideation techniques — brainstorming, SCAMPER, brainwriting, and morphological methods — will help you generate, evaluate, and refine novel concepts systematically. You will then bring your ideas to life through paper, digital, and physical prototypes, and use iterative testing to improve them quickly. What makes this course unique is its blend of engineering rigour and design thinking. You will master not only how a product functions, but also the principles of form, aesthetics, colour, and emotional design that set market-leading products apart. Developed by faculty at IIT Guwahati, every module pairs foundational theory with industry case studies, preparing you to bridge the gap between engineering analysis and human-centred innovation.